Scholarship:The University of Edinburgh Digital Marketing Strategy

Digital marketing is a major element of marketing moment. This course will equip you with practical digital marketing chops to help you make your business. 

You'll learn about the digital marketing geography and how digital technologies can be used to help businesses identify openings and minimize threat. Case studies will be used to demonstrate how digital supports business objects, and how it can set enterprise piecemeal. 

 

 It’s essential to gain a lesser understanding of your target client so we ’ll educate you how to produce a stoner persona which will help you identify the different demographics, behaviours and requirements of your consumers online. 

 Eventually, you'll learn how to apply your new chops to unborn marketing conditioning by developing your own unique digital marketing strategy able of outperforming challengers and achieving a set of business objects. 

 

This is the second of two courses in the Professional Certificate in Digital Marketing Fundamentals. 

What you ’ll learn 

 

 Understand why digital marketing matters moment 

 Understand changes in the digital geography 

 Learn how to produce innovative and poignant content 

 Learn how to produce and use consumer personas 

 Conduct a contender inspection and analysis 

 Develop your own digital marketing strategy 

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